Pricing
You pay for work done, not per user.
No seats, no licences, no allowances. The agent works, you pay. The agent closes, you pay for the close. No close, no closing charge.
How billing works
Two parts, and you see them apart in your panel.
While it talks
Every exchange between the agent and your customer spends one credit.
When it closes
When the work is done against the criteria you set, the close is charged. No billing you because your customer walked away mid-chat.
This month
8,240 / 12,000
- Work
- 6,180
- Closures
- 2,060
An example. Your panel shows your numbers, and the two columns always stay apart.
What counts as a close
Right here, not in the small print. It is the part most of this industry would rather not show.
| Job | The close counts when |
|---|---|
| PAI Care | The case is resolved and your customer confirms it, or the agent performs the requested action in your system. |
| PAI Leads | The lead meets every criterion you set and lands in your CRM. |
| PAI Sales | The order is created in your system. |
| PAI Social | The piece is published on the channel. |
When you are not charged a close
- Your customer drops the conversation.
- The agent hands over to someone on your team.
- The lead does not meet the criteria you set.
- The action fails.
Three plans
Prices in US dollars. Local currency is a reference, not the price.
Start
One job: the one that costs you most.
$150/mo
3 days free · no card
1,500 credits a month
$0.10 extra credit
- 1 agent
- WhatsApp API inside your own Meta account
- PAI CRM on your own subdomain, 5 users
- Work and results panel
- 5 knowledge documents, up to 5 MB each
- Self-serve
Scale
Several jobs at once, with your systems wired in.
$1,000/mo
12,000 credits a month
$0.083 extra credit
- Up to 4 agents, wired to each other
- 1 team of 4 to 20 agents
- WhatsApp, Instagram and Messenger
- PAI CRM with unlimited users
- Custom connections: Salesforce, HubSpot, your system
- 100 documents, up to 20 MB each
Command
Several business units, several countries, or both.
From $3,500/mo
From 50,000 credits a month
Negotiated rate extra credit
- Agents and teams with no cap
- Every channel
- Any system, legacy ones included
- No practical document limit
- Audit trail, exportable logs and SSO
- Dedicated team and SLA
Command runs on an annual commitment. No setup fee on any plan.
What 1,500 credits buy
Nobody buys credits. You buy conversations handled, and the closure is only charged when it happens.
Start · 1,500 credits a month
- 195 support conversations
- or 180 lead qualification conversations
- or 120 sales conversations
Scale · 12,000 credits a month
- 1,575 support conversations
- or 1,445 lead qualification conversations
- or 965 sales conversations
- or 400 pieces published on Facebook and Instagram
How many of those conversations end in a lead or a sale depends on your traffic, not on us: if one in five qualifies, those 180 conversations are about 36 leads. You see it in the panel from day one. The content team starts on Scale.
Where you will outgrow it
Better you see it now than the day you hit it.
The sixth CRM user
Start comes with 5. If your sales team is 12, you hit this in month two.
The CRM you already run
Custom connections to Salesforce, HubSpot or your own system live in Scale.
The content team
PAI Social is 6 agents working together, and it only exists in Scale.
What we charge and what Meta charges
WhatsApp sets its own rates and nobody controls them. Because the Meta Business account is yours, Meta bills you directly: no middleman, no margin of ours on top. You will see two charges, ours and theirs. We would rather you knew exactly what you pay and to whom.
A conversation is not a job done.
Answering a question is easy, and there are $45-a-month tools that do it well. We charge when the agent goes into your CRM, checks the criteria you set, creates the record and tells the right rep. Compare what ends up done, not how many messages went out.
Questions about price
- This costs more than other WhatsApp tools.
- It does, and for a reason. They charge per message sent; we charge when the work is done: the lead validated against your criteria, inside your CRM, assigned to the right rep. They are different products. If what you need is answering FAQs, a $45 tool will do and we will tell you so plainly.
- Isn't a thousand dollars a month a lot?
- It is, if the agent closes nothing. Start with the process that costs you most. If you see the numbers in two months, the Scale conversation happens on its own.
- Is there a discount?
- Yes: 15% when you pay yearly, on both Start and Scale. Command is annual by definition and its rate is negotiated. Beyond that we don't discount, because the list price is what keeps the rest of the table credible.
- Can I try it before paying?
- Three days on Start, no card. You build your agent, put it to work and decide. If you don't want to carry on come day four, nothing happens.
- What if I run out of credits?
- We tell you when you reach 70% of the plan. You carry on with extra credit or move up, whichever suits. What you will not get is a surprise invoice.
- And if I want to leave?
- Your number, your Meta account and your history are yours. You leave with all of it.
Start with the job that costs you most.
Let's talk about your operation
For Scale and Command we look at your process and your systems, and tell you what fits and what doesn't.