About us
We're the ones who say "this yes, this no, let's start here".
A product company based in Colombia. We put AI agents to work inside companies that aren't tech companies, and we do it in weeks because the hard part is already built.
How we work
One job, in production, and then the next one.
We don't start with a six-week assessment or a steering committee. We start with the process that's costing you most this month.
01
We ask what hurts
Not what your AI strategy is. Which process is costing you money right now, how often it happens and who does it today.
02
We pick one job, not five
An agent that does one thing well beats one that promises everything. If you ask for the one that does everything, we'll tell you it doesn't exist.
03
It goes to work in weeks
With real users, not in a pilot. We agree with you when its work counts as finished, because that's what gets billed.
04
You watch it for a month and decide
You see what it did and what it closed, kept apart, in your panel. That's where you choose whether the second job goes in.
What we don't do
Saying no is part of the product too.
Almost nobody publishes this list. We'd rather you read it before the first meeting than after signing.
We don't build bespoke websites or apps
There was a time when we did. Today we build agents and the CRM where they leave the work done. If what you need is a website, there are people who do it better than us.
We don't sell pilots
A free pilot takes longer to negotiate than putting the agent to work. The entry plan is a three-day trial, no card.
We don't keep your WhatsApp
The Meta account is opened in your name and Meta bills you directly. If you leave one day, there's nothing to migrate and nothing to ask us for.
We don't promise an agent that does everything
It doesn't exist. What exists is one that does a single thing well. And we don't run inside your own cloud as a default offer: if you need that, it's a different product and it costs more.
Who's behind it
A small team that answers by name.
Miguel Oviedo
Founder · Product and engineering
I'm obsessed with turning ideas into product. I learned at high-tempo companies — Uber, Rappi — and came out with one conviction: from Colombia you can build software that competes with anyone's. Today I design the agents that serve, sell and automate for companies across the region.
When someone asks us for something that doesn't fit, we say so in the first meeting. We lose a few projects and we keep the clients who stay for years.
- Uber
- Rappi
- Meta Tech Provider
Where we come from
In Latin America we don't just consume AI. We build it.
Most of the tools a company here runs on were designed in another language and for another kind of operation. We live here: we know how selling over WhatsApp works, how billing in local currency works and what a Colombian CRM looks like from the inside. That's why the agents we build understand the context they're going to work in.
You don't need a big technical team to have good agents. You need someone to have already done the hard part.
Let's talk
Tell us which process is costing you most this month.
It's the first question we'll ask you anyway. And if we think your case doesn't fit, we'll tell you right there.
Tell us about your case
Let's talk about your operation
Tell us which process is costing you and we'll tell you whether an agent solves it. If it doesn't fit, we'll say that too.