Agent teams: a social campaign, end to end
A team of agents with distinct crafts plans, writes, illustrates, reviews and publishes your social campaigns. You talk to the orchestrator and give the go-ahead; the team does the rest.
One agent talks. A team works.
Introducing Agent teams: instead of an assistant that answers questions, a group of agents with distinct crafts that splits a social media campaign between them and takes it from idea to publication.
Each with their own craft
- Orchestrator — talks to you, asks what is missing and hands out the work. The only one you have a conversation with.
- Content planner — turns what you want into a plan of concrete pieces, each with its network, its angle and its character limit.
- Copywriter and art director — write the text and produce the image for every piece. Every piece gets an image: it is not a decision anyone can forget.
- Brand reviewer — the only one who can send work back. Vetoes what cannot go out: a promise we cannot keep, a claim with nothing behind it, a tone that is not yours.
- Publisher and analyst — queue what you approved on your Facebook and Instagram accounts, and measure what went out.
Nothing is published without you
The team works on its own, but the campaign stops before publishing and waits. You review piece by piece —final text and image, with what the reviewer said— and decide which ones go out and which get redone. If an account is not connected or lacks permission to publish, you are told right there and by name, not at the end.
And you can see why it did each thing
Every step is written down in the Activity tab: who got which assignment, what they delivered, and —this is what changes things— why. Each turn explains its decision and what it was based on, in its own words. Along with what the team decides by itself: when it moves to the next phase, when it stops to wait for you, and what for.
Next to it sits each campaign's token spend, in plain sight. With caps that cut it off before it gets out of hand, a button to stop it whenever you want, and one rule underneath: if something gets stuck, the campaign waits for you instead of dying.
Works when you ask, or on its own
You can kick off a campaign by talking, or set a cadence —Tuesdays and Thursdays at ten— and let the team schedule the work itself.
Available today on Enterprise plans. Connect Facebook and Instagram from Integrations.